Earn your way up.
Take the dealer quiz, get matched, climb on rolling 30-day spend. Three rungs from Cert Pro 9% to Cert Master 15%, with the dealer portal at the top.
Three rungs
Cert Pro
9%$1,000+/mo (rolling 30 days)
The working rate for shops doing consistent weekly volume.
- →9% off every roll while rolling 30-day spend stays at or above $1,000
- →Basic dealer locator listing
- →Tier progress tracker in portal
- →1 swatchbook per year
- →Standard color drops access
Cert Elite
12%$3,500+/mo (rolling 30 days)
Where established shops spend most of their time.
- →12% off every roll while rolling 30-day spend stays at or above $3,500
- →Marketing assets discount visible
- →Training discount visible
- →Featured Locator slot, opt-in (no cost) from your portal profile
- →Shared rep access
- →Priority color drops
- →1 wheel cover set per year + 2 swatchbooks per year
- →Enhanced dealer locator listing
Cert Master
15%$5,500+/mo (rolling 30 days)
Top of the volume ladder. Named dedicated rep + first access to limited color drops.
- →15% off every roll while rolling 30-day spend stays at or above $5,500
- →Marketing asset library + training at MSRP (perk discounts begin at Reserve Plus)
- →Featured Locator slot, opt-in (no cost) from your portal profile
- →Named dedicated rep
- →First access to limited color drops
- →2 wheel cover sets per year + 4 swatchbooks per year
- →Premium dealer locator listing
How it works
Auto-promotion, no reapplication.
Your rate updates with every order. No quarterly review, no quotas, no negotiation.
- 01
Place an order
Every wholesale order counts toward your rolling 30-day spend the moment it ships.
- 02
Cross a threshold
When your rolling 30-day number crosses Cert Pro ($1,000), Cert Elite ($3,500), or Cert Master ($5,500), the system flips your account.
- 03
Next order, new rate
Your tier discount applies starting on your next checkout. No retroactive recalculation, no email back-and-forth.
- 04
Stay or step
If your rolling 30-day stays above the threshold, you stay. If it drops, you step down on a 30-day grace, no surprises.
Cert FAQ
How does auto-promotion work?+
Every order counts toward your rolling 30-day spend. The moment that number crosses a Cert threshold ($1,000 for Pro, $3,500 for Elite, $5,500 for Master), your account flips to the new rate and the discount applies starting on your next checkout. No reapplication, no quarterly review, no waiting period.
What if my spend drops below a threshold?+
Your account steps down on a 30-day grace period. If your rolling 30-day spend falls below the threshold for your current tier, you stay at that rate for 30 days. If you climb back above, the higher rate stays in place. If not, you step down one rung. Activity floor ($1,000 trailing 12-month) gates all tier benefits.
Is there a Cert membership fee?+
No. Cert tiers are volume-based, not paid memberships. Qualification is rolling 30-day spend, not Stripe-billed subscriptions. Below Cert Pro your account sits at Authorized 4%, which is gated by a one-time sample kit purchase, not a recurring fee.
How is Cert different from the Reserve path?+
Cert qualifies on rolling 30-day spend; Reserve qualifies on rolling 12-month spend. Cert moves faster (your rate updates the next order after you cross a threshold); Reserve gives you a longer-term-stable view of your tier (a slow month doesn't pull you down). Both paths sit on the same ladder. Cert Elite (12%) and Reserve Plus (12%) match. Cert Master (15%) and Reserve Pro (15%) match. The whichever-is-higher rate applies.
What if I want a higher rate than Cert Master 15%?+
The Reserve path tops out at Reserve Partner 20% (contracted). See /dealer-program/reserve for the full Reserve Class details and apply flow. Above Reserve Partner, tiers are invite-only and not published.
Ready to climb the Cert ladder?
Take the dealer quiz, get matched to your starting rung in two minutes.