For Dealers & Partners
ONE PPF Brand Guidelines
Standards for representing the ONE PPF brand across marketing, signage, and digital materials.
Logo on dark background
Logo on light background
Minimum clear space: Maintain a margin equal to the height of the "O" in "ONE" on all sides of the logo.
Do: Use the logo at a legible size, maintain proportions, use approved color variants (white on dark, black on light).
Don't: Stretch, rotate, add effects (drop shadows, outlines, gradients), change colors, or place on busy backgrounds without a solid backing.
When you become an Authorized ONE PPF Dealer, you carry the ONE PPF brand into your market, and a little of its reputation rides with you. The ONE PPF name, logos, wordmarks, and trade dress (the distinctive visual identity, color palette, and packaging that customers recognize as ONE PPF) are proprietary to the Company, and they are part of what makes the brand worth carrying. Using them consistently protects the value of the brand for you and for every dealer who runs it.
Your authorization gives you a limited, non-exclusive, non-transferable, and revocable permission to use the ONE PPF trademarks and logo, solely to:
- identify yourself as an Authorized ONE PPF Dealer, and
- promote and sell genuine ONE PPF product,
and always in accordance with these Brand Guidelines.
You may: use the current approved logo, unmodified and with the required clear space, in your own marketing of genuine ONE PPF product; and describe your business as an "Authorized ONE PPF Dealer."
You may not:
- alter, recolor, redraw, or recreate the ONE PPF trademarks or logo, or combine them with any other mark;
- use any ONE PPF trademark, or a confusingly similar term, in your business name, domain name, social handle, or as a mark of your own;
- imitate or adopt the ONE PPF trade dress (our color palette, visual identity, or packaging) for your own brand or for any product that is not genuine ONE PPF;
- use the trademarks, logo, or trade dress in any way that suggests your business is ONE PPF, is operated by ONE PPF, or is endorsed beyond your authorized-dealer status; or
- register, or attempt to register, any ONE PPF trademark, or any confusingly similar mark, name, or domain.
All goodwill arising from your use of the ONE PPF trademarks belongs to the Company. This permission ends automatically when your dealer authorization ends, and on that date you must stop all use of the ONE PPF trademarks, logo, and trade dress.
Brand Black
Charcoal
Body Text
Muted
Card Background
Page Background
Border
Success Green
Primary Font
Inter
Used for all headings, body text, labels, and UI elements across web and marketing materials.
Heading Style
Weight 700-800, tight tracking (-0.025em)
Use responsive sizing with clamp(). All caps for labels and badges only.
Body Style
Weight 400-500, color #6E6E73, line-height 1.6-1.7
Readable, comfortable, professional. Never lighter than 400.
Automotive
Dark, high-contrast automotive photography. Dramatic lighting, clean backgrounds, focus on the vehicle and film finish.
Product
Clean studio shots for product and color swatches. Consistent lighting, neutral backgrounds, accurate color reproduction.
Installation
Real installation photography from certified dealers. Action shots, workshop environments, professional quality.
Never use stock photography. All imagery should be real ONE PPF products, real installs, or professionally styled.
Confident, not arrogant
We know our product is excellent. We don’t need to put others down to prove it.
Technical, not jargon-heavy
Speak with authority. Use real specs and real data, but keep it accessible.
Installer-focused
Speak to the people who use the product. “Your installs,” “your shop,” “your team.”
Premium, not corporate
We’re a premium brand, not a Fortune 500. Approachable authority.
Action-oriented
Lead with the dealer action. Use direct verbs: “register,” “join,” “explore,” “browse,” “buy,” “order,” “schedule.” Avoid passive constructions in favor of active CTAs.